Here's the thing, it's more than chance. It is actually sharing back. There is a Something Blog and comments where customers come back to share what they got. Kudos are given for lucky ones who were sent ipods and cameras. Interest and compassion is expressed for what people did with their somethings, whether or they will try for more somethings and if they felt their new somethings were worth the $10. People also share their experiences and feelings opening their somethings (each something is individually wrapped).
It is all a very strange, indulgent, resource wasting, narcissistic thing to do and you know damn well we ordered our something with giddy delight. Actually, we ordered two somethings. I want my own. He can have his.
We should have our somethings soon. In all honesty, I am as excited to share my feelings about my something as actually getting it. We can "unpack" that one in the next post when I tell you what I learned ...oh, yeah, and what my something is.